Abstract
ANALYSIS OF APPLICATION-BASED MOTORCYCLE SERVICE COST CALCULATION, CONSUMER BEHAVIOR, PRODUCER BEHAVIOR TOWARD GO-JEK DRIVER WELFARE IN DENPASAR CITY
Highlights
Go-Jek is the pioneer of online motorcycle taxis in Indonesia under PT
Research Hypothesis: 1) Calculation of service fees has a positive effect on consumer behavior; 2) Calculation of service fees has a positive effect on company behavior; 3) Calculation of service fees, consumer behavior, company behavior has a positive effect on go-jek drivers; 4) Consumer behavior and company behavior mediate the calculation of service fees on online welfare
Calculation of service fees, consumer behavior, company behavior has a positive and significant effect on go-jek drivers, the income level of online motorcycle taxis has increased since the establishment of service fee calculations so that the level of job satisfaction and the level of consumer loyalty increases
Summary
Go-Jek is the pioneer of online motorcycle taxis in Indonesia under PT. Go-Jek Indonesia was founded in 2010 by Nadiem Makarim where the company is engaged in online transportation services which connect drivers and consumers online. The large number of people who make go-jek drivers a profession makes the government need to make policies to ensure the welfare of go-jek drivers themselves and can increase the use of online-based transportation Where it is regulated in the ministry of transportation number KP 348 of 2019 concerning the calculation of the cost of using motorbikes used for the benefit of the community which is carried out with an application, where this is in the form of an indirect cost component which is a deduction from the applicator and direct costs which include gasoline costs, vehicle taxes, pulse fees, vehicle maintenance costs, and insurance. Go-Jek bonus points apply a daily bonus
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