Abstract
A companys marketing approach is of paramount importance to itself, and consumers can find out about the marketing of such mega-corporations from a different perspective than they do. Apple, as one of the worlds leading super companies, has been in the spotlight for many years. Therefore, this paper focuses on analyzing Apples marketing in the Chinese market, identifying problems and making suggestions. This paper uses the marketing theory of 4Ps to analyze Apples marketing strategies in the Chinese market and makes recommendations based on the problems that exist. Apples marketing strategies in China are undoubtedly successful, but there are also some problems, such as the relatively high price of Apple products, the questionable quality, or the almost nonexistent promotion activities that can not attract consumers. Therefore, a more comprehensive and professional investigation and practice of these problems will more effectively solve these problems.
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