Abstract
Scientific and technological innovation is the core and driving force of economic development, and the technology companies represented by Apple Inc. have always been the focus of the capital market. This paper takes Apple as the research object, analyzes the external macroeconomic environment in the development process of Apple, and further uses Porter's five forces analysis, PESTEL analysis, stock analysis, SWOT analysis, ESG analysis tools to comprehensively analyze the investment value of Apple.
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