Abstract
In the 21st century, tourism has become one of the most significant social and economic index as well as a foreign exchange accelerator of all countries. This research adopted the data from the Tourism Bureau, Ministry of Transportation and Communications, Republic of China (Taiwan) (2017) and relevant information from 2014 to 2016 to analyze microeconomic factors that affect the tourists to Taiwan such as the residence, gender, purpose, age and occupation of tourists to Taiwan, length of stay, transportation tools, and entry ports, and visitor expenditures. This research draw conclusions according to the research results and gave some specific and practical suggestions on operation improvement and policy making to the tourist industry, relevant governmental units and academic studies.
Highlights
Since the Taiwanese government opened Taiwan to the tourists from Mainland China in 2008, there has been an increasing influx of tourists to Taiwan on an annual basis
According to the statistics released by the Tourism Bureau, Ministry of Transportation and Communications, Republic of China (Taiwan) (2017), the person-time of tourists to Taiwan slightly increased despite the decreasing number of Mainland China tourists to Taiwan
In order to explore the change to the tourists to Taiwan in recent years, this study adopted the data from the Tourism Bureau, Ministry of Transportation and Communications, Republic of China (Taiwan) (2017) and relevant information from 2014 to 2016 to analyze microeconomic factors that affect the tourists to Taiwan such as the residence, gender, purpose, age and occupation of tourists to Taiwan, length of stay, transportation tools, and entry ports, and visitor expenditures
Summary
Since the Taiwanese government opened Taiwan to the tourists from Mainland China in 2008, there has been an increasing influx of tourists to Taiwan on an annual basis. According to the statistics released by the Tourism Bureau, Ministry of Transportation and Communications, Republic of China (Taiwan) (2017), the person-time of tourists to Taiwan slightly increased despite the decreasing number of Mainland China tourists to Taiwan. In order to explore the change to the tourists to Taiwan in recent years, this study adopted the data from the Tourism Bureau, Ministry of Transportation and Communications, Republic of China (Taiwan) (2017) and relevant information from 2014 to 2016 to analyze microeconomic factors that affect the tourists to Taiwan such as the residence, gender, purpose, age and occupation of tourists to Taiwan, length of stay, transportation tools, and entry ports, and visitor expenditures. Conclusions were drawn according to the research results, with the hope that they would be taken as reference information by the public, governmental organs and enterprises to develop the tourism in Taiwan
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