Analysis of Alternative Strategy in Coastal Tourism Development in Aceh Besar, Indonesia after Tsunami Disaster

Abstract

There are many factors that influence the development of coastal tourism in Aceh Besar, Indonesia. To be able to provide solutions in developing coastal tourism is certainly necessary to know there are external and internal factors that can support or hinder the development of coastal tourism in Aceh Besar. From the description above, the aims of this research are: to analyze the external factors that influence the development of tourism in Aceh Besar, to analyze the internal factors that influence the development of tourism in Aceh Besar, and to analyze strategies and priority of strategies that may be proposed to develop coastal tourism in Aceh Besar. Data processing method based on the concept of Fred R. David is composed of the input stage, the matching stage, and the decision stage. Analysis tools use matrix of IFE, EFE, and SWOT to formulate and establish the strategy. After the research was carried out, it formulated ten alternative strategies. Based on QSP matrix, the strategy of the increasing government support for coastal development and management is the first order of priority to increase the development of coastal tourism in Aceh Besar.