Analysis of Advertising and Consumer Psychology

Abstract

This article will focus on the introduction of the overall advertising industry, including its historical development and 14 forms of advertising skills. The 14 forms will be introduced in detail in order for the audience to have a clearer vision. Also, information on several important consumer psychologies will be incorporated. For example, consensus, reciprocity, and commitment. Then, an analysis of how consumer psychology and advertisements interact with each other will be presented from 4 different perspectives. This part will focus on the market dynamics as well as the inner emotional conditions of consumers. Functions of advertisement will follow up. According to the previous introductory contents, there will be assumptions of the way advertising influences consumer psychology, more specifically advertisement brings effect onto human culture and social behaviors. Finally, the paper will make a general conclusion about the effects the present advertising industry and consumer psychology have on society.