ANALYSIS OF ADMISSIONS AND MARKETING OPTIMIZATION STRATEGY OF YUNNAN VOCATIONAL COLLEGE OF ECONOMICS AND FOREIGN AFFAIRS

Abstract

This research takes the Yunnan Vocational College of Economics, Trade and Foreign Affairs as the research object, and conduct in-depth study in combination with the current development trend of private education and the specific reality of the school. The background, meaning, writing methods and ideas of the topic selection are expounded in detail in the introductory part, and then the relevant theories of marketing are analyzed as well as the macro- and micro- environment faced by the Yunnan Vocational College of Economics, Trade and Foreign Affairs. The recruitment and marketing concept of the Yunnan Vocational College of Economics, Trade and Foreign Affairs are also summarized in this article. PEST and SWOT analysis are used to analyze the career of the Yunnan Economics, Trade and Foreign Affairs. The article also looks into the political environment, economic environment, social environment, and scientific environment in which the college is located, as well as the advantages, disadvantages, opportunities and challenges it faces, and the usage of relevant marketing strategies, such as market segmentation, market positioning, and selection of target markets, etc. Finally, it studies the college's admissions marketing strategy, and puts forward a series of solutions to promote the optimization of the college's marketing strategy.