Analysis for the Development of Nintendo Based on SWOT Model

Abstract

Nintendo Company Limited is a Japanese multinational corporation headquartered in Kyoto, Japan. Over the years, the company has evolved into an influential video game console and software development company, producing and selling hardware and software for its video game systems. The video game industry is dominated by Microsoft, SONY, and Nintendo. Companies have promoted the rapid development of the game market through cost control, technological innovation, and other methods, under the guidance of their own competitive strategies, and through fierce competition. The three companies have been battling for market supremacy for many years. This paper will analyze the strategy adopted by Nintendo, which is one of the leading brands in the consumer electronics sector, through SWOT analysis, and analyze the advantages, disadvantages, opportunities, and threats of Nintendo's strategy. In order to find out the shortcomings of the strategy adopted by Nintendo, and give the recommendation to assure success. Nintendo’s strength not only owns the most popular intellectual property of characters like Mario but is also extremely popular in the world. In terms of weakness, the company’s replenishment is not active and has many fake goods. What’s more, the Switch and other products also have some problems. For its opportunity, Nintendo has an economic, policy, and technological prospects. At the same time, there are some adverse factors in the external environment. However, in terms of threat, Nintendo now has a lot of competition in the market. Changing player preferences and demographic shifts also threaten its growth.