Analysis for Activation of Old Shopping Streetsbased on the Surveys of Citizens and Storekeepers

Gao Wa,Kenji Amagai,Takayuki Takarada,Yoichi Seki

doi:10.5539/ijms.v6n2p92

Abstract

In order to activate the old shopping street in Kiryu city, we build two hypotheses about the cause that few people visit the street. First, comparing with shopping malls, moving among the shops is necessary in old shopping street, this inconvenience prevent the visiting. Second, many citizens do not understood the charm of the old shopping street well. To verify these hypotheses, we conduct two questionnaire surveys of citizens of Kiryu city as consumers and the owners of shops in old shopping street. Based on these results, we clarify the current state of the old shopping streets, and proposeremedial measures to contribute to activate the old shopping street of Kiryu City.

Highlights

These days, the old shopping streets downtown in most provincial cities in Japan have lost their bustle, and these circumstances have greatly impaired the regional economy
Comparing with shopping malls, moving among the shops is necessary in old shopping street, this inconvenience prevent the visiting
We clarify the current state of the old shopping streets, and proposeremedial measures to contribute to activate the old shopping street of Kiryu City

Summary

Introduction

These days, the old shopping streets downtown in most provincial cities in Japan have lost their bustle, and these circumstances have greatly impaired the regional economy. This is true of Kiryu City in Gunma prefecture, whose shopping streets downtown are an emblem of the city. In order to activate the old shopping streets, we are trying to get to know the current state of it and find effective methods to deal with the problems. 1) Comparing with shopping malls, moving among the shops is necessary in old shopping street. We propose the remedial measures to contribute to activate the old shopping street of Kiryu City

Methods

Results

Discussion

Conclusion