Abstract
The purpose of this research had analyzed the affecting the decision of individual tourists visiting U Thong District Suphanburi Province. This research used quantitative research, and the research tool was questionnaires. Collected data from 400 Thai tourists. Used data selection method by Purposive sampling. Analysis of Data by factor analysis. Results indicated that there are seven factors that affect the decision-making of individual tourists. 1) Service and Physical of tourist attractions 2) Public relations for tourist attractions 3) Price 4) convenience of traveling 5) Souvenirs 6) Accommodation in tourist attractions 7) History and reputation of tourist attractions. Suggestions of this study 1) People in the community should show good hosts in welcoming tourists. 2) People in the community should pay attention to cleanliness within the community 3) There should be more public relations for Cultural Tourism. and 4) Should study causal factors influencing individual tourism, U Thong District, Suphanburi Province.
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