Analysis development and assessment of the total economic potential of companies

Abstract

The assessment of economic potential is a complex characteristic of the results of production activities, as it is formed under the influence of many internal and external factors, and it defines the state and use of resources of agro-food sector companies. It makes possible determining the efficiency of the use of economic potential, company competitiveness, identifying reserves and promptly making appropriate management decisions on their rational use. The total economic potential of a company structurally consists of many types, components of potential, closely interconnected and aimed at achieving the company’s goals. Dedicated, systematic study of the total potential of a company or its individual elements is the basis for making effective management decisions and sustainable development of the company. Taking into account modern conditions and factors, methods for analyzing and evaluating the total economic potential of the agro-food sector have been studied, an appropriate theoretical and methodological base has been developed and their role in management based on a systematic approach has been substantiated. A systematic approach to the concept of “total economic potential of companies” allows us to define it as a complex, dynamic, multi-structural system that has certain patterns of development. It should be considered as a system with certain levels, areas and structural elements that determine the integrity of the total potential of the enterprise, due to the interdependence and interconnection of the available opportunities, the implementation of which is aimed at achieving goals based on the systemic interaction of the components of the internal environment of the company.