Analysis, design, and software shells to develop interactive e-textbooks

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Goals and objectives of the research are to analyze operating digital platforms in Kazakhstan's education system and the models and tools for the development of electronic textbooks to integrate them with LMS.
 As a research methodology it is used content analysis of scientific articles, academic sources, websites, online platforms and e-learning systems as well as ADDIE model for the development of electronic textbooks and their pedagogical design.
 Results/Findings: different foreign and local educational digital platforms have analyzed as a research result. Also there were developed two types of electronic textbooks for 9th and 10th grade school students with Kotobee Author and iBook Author software, which can be also integrated with LMS and MOOC in further.
 Novelty/Originality/Value of the study is the search for the most effective ways of applying digital technology in the learning process. The effectiveness of education primarily depends on digital educational content, including electronic textbooks. The article presents an analysis of the experience of developing school educational platforms in Kazakhstan and abroad to identify emerging trends and prospects for their development.
 Theoretical research materials are used for analysis of scientific and pedagogical sources, synthesis, generalization and systematization. The practical significance is that materials and developed electronic textbooks can be used in schools as an additional supportive textbook for gaining in-depth knowledge.