Abstract
To investigate the rise of mutual fund industry due to financial literacy & education impact on layman of India. The data is derived from questions from people who has bank account and what factors are considered while choosing mutual fund. Introduction- Mutual Fund industry has been continuously rising India. As per AMFI INDIA, The AUM of the Indian MF Industry has RISEN from ₹ 7.93 trillion as on November 30, 2012 to ₹40.38 trillion as on November 30, 2022 . Well, many bank and financial survives have entered in the market. Many agents and companies have targeting customers from digital marketing to print media. But to find out which factors push the most, this study is conducted.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
