Analysis and suggestion on Disney Company’s business strategy

Abstract

As a media and entertainment company that flourished for nearly 100 years, Disney has greatly enriched people’s lives. The development course of Disney has practical significance for many entertainment companies today. Through the discussion of the business strategy of Disney Company, this paper discusses some problems that may exist in the current development of Disney Company. It puts forward some relevant suggestions to solve these problems, hoping to provide help for the future development of Disney Company. The limitation of this paper is that the financial analysis of Disney Company is less.