Abstract
At present, many large-scaled and medium-sized enterprises have established their own e-commerce websites. But there are still many shortcomings in the aspects of website constructions of these enterprises, especially can’t reflect the value of cybermarketing in full. Haier is one of the world's top 500 enterprises,and its website has distinct advantages and disadvantages, so it is a classic case for studying. During the same time of analyzing and researching Haier's website on cybermarketing- oriented website construction, this paper reveals the subsistent problems of our large-scaled and medium-sized enterprises in this regard, and put forward reasonable countermeasures and advices, which make large-scale and medium-sized enterprises to enhance the cognition of cybermarketing-oriented website construction.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
