Analysis and prediction of college students’ consumption behavior

Abstract

Campus data analysis is becoming increasingly important. In this work, based on the students’ consumption behavior in the canteen, we study the correlation between the students’ consumption expenditure and China’s national price level, as well as the relationship between the number of merchants to whom students make payments and students’ own economic conditions. Specifically, the students’ consumption expenditure increases with the price level, and the male consumption is significantly higher than that of the female; in addition, the better the students’ economic condition, the more canteen merchants that students choose. Finally, we propose a model for predicting the student consumption group, which can divide the students into high, moderate and low consumption groups. Experiment results show that the model can be used as an effective tool for predicting the consumption groups of students.