Analysis and Design Recommendations for Nepal Tourism Website Based on User Perspective

Abstract

Tourism websites are the face of the tourism industry, and tourism websites must be well designed to meet user expectations. This work evaluates and analyzes the user requirements to propose design solutions and recommendations for the tourism website of Nepal. The study is drawn on the basis closed-end survey and technical testing of the official tourism website of Nepal. The samples of the study comprise of inbound tourist from 10 different countries and domestic tourist from student, businessmen, government officials, and IT experts group. The survey is exploratory based on convenience sampling. An interview with selected respondents is taken to refine requirements and validate the web model in an iterative process. The work proposes a web design model for the tourism industry of Nepal built on web design principles of content quality, design quality, organization quality, user-friendliness, and technology adaptation. The proposed model includes different rating algorithms and features like recommender systems, social networks, user customization, e-commerce, and search optimizations techniques for meeting comprehensive user needs. This work is important for the tourism officials, tourist, and businessmen to get reliable and detailed information on the tourism industry of Nepal. It serves as a knowledge base for the website developers, government officials to take care of issues, and requirements while designing tourism websites.