Analysis Ability To Pay And Willingness To Pay For Low Cost Carrier (LCC) Airlines (Case Study: Flight Jakarta to Surabaya With Citilink And Sriwijaya Airlines)

Abstract

Increasing airplane ticket rates is a problem for customers of air transportation services for now. The purchasing power of people to use air transportation has decreased so that it has an impact on passenger volumes which decreased by 20% from April 2018 compared to April 2019 (yoy) for Citilink and Sriwijaya airlines with the Jakarta-Surabaya Route. The purpose of this study is to look at the level of Ability To Pay (ATP) and Willingness To Pay (WTP) for users of LCC airline services using the Jakarta-Surabaya flight route using Sriwijaya and Citilink airlines in addition to see the relationship between respondents income to willingness to pay and determined by using a simple regression method. The data are divided into two, which is primary data and secondary data. The primary data is obtained from the distribution of questionnaires through google forms and then analyzed to the indicators of ATP and WTP. The secondary data is the data on passenger volumes of Sriwijaya Air and Citilink for the Januari 2018-April 2019 period. The number of samples used is 100 people calculated by Slovin Method. By using household budget method, the average Ability to Pay value is Rp683.875. As for Willingness to Pay results, the average value of Rp597.694 is obtained. Through linear regression methods, there is a positive relationship and Between revenue and willingness to pay value.