ANALYSING THE CUSTOMER CENTRIC MARKETING STRATEGIES IN ATTAINING COMPETITIVE ADVANTAGE FOR THE FIRM AND SUSTAINING BUSINESS SUCCESS

Abstract

This paper talks about how putting customers at the center of marketing helps businesses stay ahead. It looks at ways companies can use what they know about customers to stand out and do well. The paper examines different customer-focused tactics, like tailored marketing, managing customer experiences, and using data to make choices, and how they affect how well a company does. By studying real examples and proof, the paper shows why it's crucial to get how customers act and what they need in today's fast business world. It ends by giving advice on how companies can go about being more customer-focused, stressing the importance of always coming up with new ideas, being able to change, and really caring about making customers happy. This work adds to what's already known about marketing and staying on top by giving a detailed view of how focusing on customers can help companies succeed in the digital age. KEYWORDS: Research Paper, Customer-Centric Marketing, Customer Experience, Data-Driven Marketing,