Analysing the Campaigns in Light of Their Professionalisation

Abstract

This chapter aims to analyse the five studied election campaigns by comparing and analysing their structure (hardware) and strategies (software) based on the professionalisation index which was applied separately to each campaign in the previous chapter. By analysing the campaigns’ professionalism, the chapter explores which campaigns were more professional and tries to answer the question: did professionalisation play a role in determining the election results. In other words, was there a direct relationship between campaigns’ professionalism and the election results? The chapter argues that professionalisation played a significant role in the first round of elections which left both Morsi and Shafiq as the top two front runners, giving them the chance to compete again in the second round of elections. However, professionalisation did not play the same role in determining the result of the second round of elections, as there were other determinant factors such as voters resorting to punitive voting.