Abstract
Abstract. Tourism industry has played a vital role in the economic development of Malaysia by driving influx of people, capital and commodities into a potentially wealthy country. Tourism also contributed to a foreign exchange earning of most South East Asian countries including Malaysia. The aim of this paper is to analyse and understand the tourist movement pattern from utility maximisation point of view in reference to the spatial pattern of tour package design in Johor Bahru. Tourist movements from one destination to the other solely depends on the tourist attractions sites available in the area and this corresponds to tourist decision on where, when, how and what time to move from one attraction site to the other. The workflow of this study until the final product is the geospatial map of the tour package that has been statistically analyse from the design questionnaire issued to students on tourism aspects. The method used in identifying and determining the utility maximisation of the arrival time and duration time for each attraction is the mode model. From the statistical result, data validation has been constructed to identify whether the result obtain is significantly accepted or fit by using the elementary statistical test. The final output has been presented in various graph to identify the maximum utility for the arrival and time duration for tour package. *For example, tour package G contains Hutan Bandar, Johor Zoo, Johor Grand Palace, Jalan Tan Hiok Nee Bangunan Kedai Lama and Bazar Karat as the listed attractions together with their corresponding arrival times and durations of time spent.
Highlights
Tourism industry has contributed immensely to the economic and social development of many countries around the world
Studies related to tour packages development has been conducted by Khanan (2014), where he mentioned the use of mode model as shown in equation 1 where Ti* is the mode to determine the transitional arrival time, derived from using PDF at attraction i
The descriptive statistics were obtained through administering of 245 questionnaires, where 228 questionnaires are valid while 17 questionnaires were invalid
Summary
Tourism industry has contributed immensely to the economic and social development of many countries around the world. Malaysia has seen for over the years an influx of people from different part of the world due to numerous tourism attraction sites in the country. This has made Malaysia to emerge among the top 10 tourist destination in the world. Various cities and villages within the country offers different tourist attraction sites. Johor Bahru is one of the states in Malaysia that has various and interesting tourist attraction sites such as eco-tourism, city tour, golf field, amusement park and Johor mangrove park among others (“Tourism Malaysia Promotes „Johor Holiday Packages,‟” 2016)
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