Analysing spending behaviour for different airline tourists: Evidence from Taiwanese tourists travelling to North-East Asia

Abstract

This study investigates the spending behaviours of Taiwanese outbound tourists travelling to Japan or Korea and explores the differences between various airline travellers. 432 travellers were analysed and found that their spending behaviours were quite different at destinations. The seemingly unrelated regressions model was further employed and the results suggested that the impacts of trip characteristics and personal socio-demographics on various levels of travel expenditures vary somewhat across different types of airline users, and tourist consumption behaviours at destinations are partially subject to prepaid expenditures. Implications for the aviation and tourism industry are discussed.