Analysing of Erzurum Winter Tourism in the European Perspective

Abstract

Erzurum is the biggest city in the Eastern Anatolian Region of Turkey. The city has gained great importance in winter tourism during recent years. Accessing to the sustainable winter city requires an innovative approach to these cities' problems in order to enhance the advantages, opportunities, and beauty of the winter season. Winter tourism is one of the good examples that provides benefits to the residents and reinforces the community's ability to attract new business. In this chapter, the conceptual framework of the topic is drawn by putting forth the concept of winter city tourism. Subsequently, EU tourism policy, its political framework, and priorities are summarised. In the next chapter, Erzurum is examined to demonstrate its potential for winter city tourism. Finally, the winter city tourism potential of Erzurum is evaluated by SWOT analysis and brought some suggestions compatible with EU Tourism Policies at five categories such as preserving solar access, designing streets, planting, parks and open spaces, colour, materials and lighting.