Analysing high technology adoption and impact within public supported high tech programs: An empirical case

Abstract

The aim of this paper is to contribute to the body of knowledge in relation to the diffusion and adoption process of high technology. It intends to analyse those mechanisms that influence advanced technology transference and marketing, and those features that improve the impact of public programs supporting the adoption of high technology. The paper proposes a contingent construct that explains how advanced technology is transferred, diffused and adopted by users in a firm. In relation to the impact of technology transference this paper follows a novel approach: value mapping methodology adapted to the case of advanced technology. The article provides empirical evidence on the variables which contribute to the technology transference and commercialization process, and especially in the case of SMES. Key variables such as technology complexity, relationships between researchers, developers and final users, as well as market barriers appear to be critical for the transference process. Moreover, technology absorption by incumbent firms becomes a necessary requirement for its subsequent transfer. The paper has utilised the available experience from the GAME initiative, part of the European Commission IV Research Framework Programme, related to the promotion of microelectronics among Spanish firms. Using a representative sample and employing multivariable analysis methods, a model was developed in order to understand technology diffusion, absorption and transference knowledge flows. In addition, the model is useful for evaluating technology dissemination using the diffusion model to measure its social impact. The paper found that social impact can be explained by the creation of employment.