Abstract
This paper tries to analyze the stakeholder view development of CNPC and explain the way in which CNPC grew up by analyzing the historical situation of company and Chinese special changing political and economic environment in which CNPC was run. After analyzing, this report will explain why some stakeholders counted while others did not during periods. Then CNPC’s stakeholders in different periods will be analyzed under certain circumstances in Chinese oil and gas industry backgrounds. What were the guidelines for CNPC to prioritize various stakeholders? Did the framework about stakeholders work in CNPC considering the fact that CNPC was run in much more different political regime from western countries, especially North America and European countries. Subsequently, the paper will analyze challenges about the how to resolve the stakeholder issues which CNPC has to face when it implements its globalization strategy.
Highlights
CNPC was the focus of mass media of all over the world in 1998 because CNPC lay off more than three hundred thousand employees dramatically
In order to analyze CNPC’s stakeholder view development, firstly, I would like to review the literature about shareholder theories so that they can be applied to interpret the behavior of CNPC
While broad views---based on the empirical reality that company can affect or be affected by everyone---is difficult to apply by managers (Ronald K Mitchell: 1997)
Summary
The view of stakeholder is developing for a long time. The debate of the conception is very hot between scholars and strategist and most of them are not convincible. While broad views---based on the empirical reality that company can affect or be affected by everyone---is difficult to apply by managers (Ronald K Mitchell: 1997) Both of them can not precisely explain the meaning of stakeholder. From their point of review, the extended enterprise concept is enlarged to include the focal firm interactions with other businesses and its relationship with stakeholders, both internal and external They classify stakeholders into three categories, resource-based, industry structure-based and social political-based stakeholders. In this theory, manager should integrate all stakeholders and view companies as extended enterprise to make strategies and implement them so that the companies can minimize the risk that they would face in the future development. I would like to take a quick look at the background of CNPC
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