Analyse the Consumer Preferences and Purchases of Electric Vehicles Purchases and Developments

Abstract

Aim/Purpose: This chapter supplies an overview of extant literature investigating consumer preferences and purchase behaviour towards Electric vehicles in India. The present research applied the predictive and prescriptive analysis methods to understand the consumer purchase intentions evolved with the advancement of technologies. The study considers the security and privacy of data for companies and consumers.Design/Methodology/Approach: The conceptual model is analysed via path analysis using interviews with a set of people, and online survey data is collected from Indian users and prospects. Secondary data research methods are used to make interpretations.Findings: The research found that consumer preferences and purchase behaviour about electric vehicles have a wide scope in marketing decision-making. The findings support linking social cognitive perception and attitude intent with mitigating socio-demographic variables and mediating attitudes towards Battery Electric Vehicles (BEV).Research limitations/implications: The present chapter provides implications for future interdisciplinary research addressing consumer behaviour with mentioned technologies. This study proposes some theoretical and policy implications and supplies guidance to industry-specific consumers, suppliers, policymakers and business professionals to encourage the adoption of BEVs in the emerging transportation industry. The research explores the future possibility and extent to which the consumer prefers and buys EVs.Originality/Value: This study is based on the ‘perception-attitude-intention’ socio-psychological linkage framework. Earlier studies overlooked the effects of socio-psychological characteristics and socio-demographic moderators when considering the adoption of BEVs.