Abstract
For the purpose of presenting a practical approach that is contributed to breakthrough product design, we investigated certain firms and their novel products. The findings reveal that cross-industry knowledge acquisition has played an essential role in providing innovative design solutions, and the connotation of this phenomenon is the application of analogical transfer. Based on the cognitive psychology theories, we further discussed the procedures for an analogy-based design, which includes goal-setting, representation, retrieval and mapping. Finally, a systematic design method is proposed.
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