Abstract

Doing business in the Western Balkan (WB) is characterized by close connections between member countries as well as a large volume of trade. Similarities in language, culture and friendly relations facilitate the exchange of goods. Due to the importance of WB as a grouping for the Republic of Serbia (hereinafter: RS), the work will be devoted to the analysis of the business operations of companies on WB, specifically business operations before, during and after the pandemic. The subject of this work is to determine and examine how the outbreak of the COVID-19 pandemic affected the business operations of companies in the WB. The goal of the work is to present the latest data on the trade of RS with the WB as a grouping, but also for individual WB countries, which will help companies and state authorities in creating a policy for the development of relations and incentives.

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