Abstract
The specificity of city tourism is reflected in the fact that this form of tourist product enables meeting the needs of tourists with different characteristics, needs and motives by combining existing tourism resources and contents into the city tourism supply. Being the capital of the Republic of Croatia, Zagreb is a significant tourist destination, which has the potential for city tourism development with the aim of improving the competitiveness of this destination in the tourism market. In this paper,the authors performed an analysis of theoretical knowledge about the concept, significance and characteristics of city tourism, an analysis of current tourism supply of the city of Zagreb and of quantitative indicators of tourism development in this city. Based on the analysis of tourism supply, strategic guidelines for improving the development of city tourism in the city of Zagreb have been defined.
Highlights
City tourismis an innovative tourismproduct which utilizes the existing tourismresource for creating new tourismsupply with the aim to provide a competitive position in the tourism market for the cities
A large number of cultural institutions participates in tourism development of the city of Zagreb by organizing events, concerts, exhibitions and other cultural contents (Official website of Tourist Board of the city of Zagreb, 2020a)
There are 619 immovable cultural goods, as well as 294 movable cultural goods and intangible cultural heritage registered in the city of Zagreb that are entered in the Register of Cultural Properties of the Republic of Croatia (Official website of City of Zagreb, 2017)
Summary
City tourismis an innovative tourismproduct which utilizes the existing tourismresource for creating new tourismsupply with the aim to provide a competitive position in the tourism market for the cities. The demand for city tourismproduct is registering a continuous growth on daily basis This is conditioned by destinations possessing specific tourismresources which enable tourismsupply creators to form a unique tourismsupply which will contribute in achieving city‟s and the state‟s recognizability on in the international tourist tourismmarket, as well as forming a recognizable image and brand which guarantees visitors recurring quality, and experiencing value and experience for the money. All this will enable successful competition in the international tourism market. In order to be able to develop a successful and competitive city tourismsupply, tourismsupply developers need to pay particular attention to adapting to the contemporary market trends while at the same time making an effort in preserving a city's own authenticity and tradition which separates a certain city as a tourist destination on the tourist market
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