Analisis Tipografi pada Poster Film Horor Indonesia Tahun 2022

Abstract

Horror film posters are often an important medium in attracting the attention of potential audiences and depicting the essence of the film. The typography in the poster plays a crucial role in conveying the message and atmosphere of the film. In many horror movie posters, the typeface often has a spooky character to create a tense atmosphere. The size and layout of the text are also important factors. Some posters choose to expose the film title in large, bold letters to capture attention, while others choose a more substantive look with smaller text to create mystery. Color also plays an important role in horror movie poster typography. The dominance of dark colors, such as black, dark red, or purple, is generally used to create a frightening atmosphere. This research uses a descriptive qualitative method with an approach to typographic principles, namely legibility, readibility, visibility and clarity. As a result of the research and analysis, it can be concluded that, on average, Indonesian horror film typography in 2022 uses decorative fonts to create an impression of mystery and is then modified with visual effects to add a visual impression of horror. Based on the theory of typographic principles, the average Indonesian horror film poster in 2022 will still pay attention to this theory and fulfill typographic rules.