Abstract
This research aims to find out how technology in the form of gojek can be well received by colleges in Palembang. The framework has been developed based on the TAM and TRA with quantitative research methods in the form of SEM Amos 21. The results of the research are usefulness and ease of use have a positive and significant effect on behavioral intention of use, usefulness, ease of use and behavioral intention of use have a positive and significant effect on actual system use, the last usefulness and ease of use have a positive and significant effect on actual system use through behavioral intention of use. Based on these results it can be concluded that the subject has been well received by Palembang colleges through TAM and TRA as the grand theory.
Highlights
Abstrak Penelitian ini bertujuan untuk mengetahui bagaimana teknologi gojek dapat diterima dengan baik pada kalangan mahasiswa di kota Palembang
The purpose of this research is to find out how technology in the form
of gojek can be well received by colleges in Palembang
Summary
Namun yang membedakannya adalah terdapat variabel intervening berupa behavioural intention of use. Berdasarkan permasalahan tersebut, penelitian ini bertujuan untuk menguji bagaimana pengaruh TAM terhadap penggunaan aplikasi gojek pada mahasiswa di kota Palembang dan menganalisis prinsip dasar Ekonomi Islam yang ada di dalam gojek. Sampel yang dipilih adalah mahasiswa Universitas Islam Negeri Raden Fatah Palembang dan Universitas Sriwijaya yang aktif dalam menggunakan gojek. Penelitian ini digunakan untuk menguji hubungan antara usefulness dan ease of use terhadap behavioural intention of use melalui actual system use dengan menggunakan perangkat statistik structural equation model (SEM) Amos versi 21. Sedangkan average variance extracted >0,50 artinya model ini telah memenuhi syarat dan ketentuan untuk melakukan uji tahap selanjutnya. Selanjutnya untuk melakukan pengujian SEM, diperlukan pengukuran model dan pengujian model struktural yang disebut dengan confirmatory factor analysis
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