Abstract
This study focused on market structure analysis of home industry Sasirangan in Menarap, KertakHanyar, Banjarto determine market structure type. The purpose of the study to determine marketstructure and determine conditions of competition in sasirangan home industry. The method usedis quantitative descriptive, which is research that is shown to describe the existing phenomena byusing individual or group characteristic numbers. Technique are collecting questionnaire anddocumentation data. Data analysis techniques by knowing market share, market concentration ofCR4 to know market structure. The results showed that the highest market share is Hai***Craftsmen at 11.31%, and CR4 concentration ratio indicate that structure market Sasirangan inMenarap is Monopolistic Competetion with percentage ratio of 32.58%. The results of the studyshowed that the structure market is a Monopolistic Competetion with similar products but thereis competition due to a slight differentiation in terms of quality and marketing.Keywords : 1; Market Structure 2; Condition 3; Marketing 4; Produk
Highlights
Menarap, Kertak Hanyar, Banjar dalam menentukan jenis struktuk pasar.Tujuan penelitian adalah untuk mengetahui stuktur pasar dan mengetahui kondisi persaingan dalam home industri sasirangan.Metode yang gunakan adalah deskriptif kuantitatif, yaitu penelitian yang ditunjukan untuk menggambarkan fenomena yang ada dengan menggunakan angka karakteristik individu atau kelompok.Teknik pengumpulan data kuesioner dan dokumentasi
This study focused on market structure analysis of home industry Sasirangan in Menarap, Kertak Hanyar, Banjarto determine market structure type
The results showed that the highest market share is Hai*** Craftsmen at 11.31%, and CR4 concentration ratio indicate that structure market Sasirangan in Menarap is Monopolistic Competetion with percentage ratio of 32.58%
Summary
Dilihat dari perkembangan sector industri kecil dan menengah di kabupaten banjar tahun. Jumlah Pengrajin home Industri tekstil sasirangan di komplek menarap kecamatan kertak hanyar Tahun 2012-2016. JIEP: Jurnal Ilmu Ekonomi dan Pembangunan Vol 2 No 2, 2019, hal 465-479 setelah itu meningkat dari tahun ke tahun sampai sekarang, di home industri ini juga diresmikannya paguyuban di tahun 2015. 1. Bagimanakah struktur pasar home industri sasirangan di komplek Menarap Kecamatan Kertak Hanyar Kabupaten banjar ?. 2. Bagaimanakah kondisi persaingan dalam home industri sasirangan di komplek Menarap Kecamatan Kertak Hanyar Kabupaten Banjar ?. Untuk mengetahui struktur pasar home industri sasirangan di komplek Menarap Kecamatan Kertak Hanyar Kabupaten Banjar 2. Untuk mengetahui kondisi persaingan dalam home industri sasirangan di Komplek Menarap Kecamatan Kertak Hanyar Kabupaten Banjar
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