Analisis Sentimen Wisatawan terhadap Taman Nasional Bunaken dan Top 10 Hotel Rekomendasi Tripadvisor Menggunakan Algoritma SVM dan DT berbasis CRISP-DM

Abstract

It is necessary to analyze traveler sentiment towards Bunaken National Park and Tripadvisor's Top 10 Recommended Hotels to identify traveler satisfaction with the attractions, accommodation services, and transportation used. Considering this, this study uses the Cross-Industry Standard Process for Data Mining (CRISP-DM) framework by testing the performance of the Decision Tree (DT) algorithm and the Support Vector Machine (SVM). CRISP-DM has six stages: business understanding, data understanding, data preparation, modeling, evaluation, and deployment. Based on the processing of 398 Bunaken National Park destination data and 1793 review data on the top 10 hotels recommended by Tripadvisor, the SVM algorithm performed better. In the context of Bunaken National Park destination data, the performance of the SVM algorithm using the SMOTE operator can produce 100% accuracy, precision, recall, f-measure, AUC, and t-Test values. In addition, in processing the top 10 hotel datasets recommended by Tripadvisor, the SVM algorithm using the SMOTE operator provides an accuracy value of 96.42%, a precision value of 100%, a recall value of 92.83%, an f-measure value of 96.27%, an AUC value of 100%, and a t-Test value of 96.4%. The results of identifying the five words that most often appear in tourist reviews for Bunaken Marine Park tourist destinations are 164 words fish, 165 words island, 193-word dive, 230 diving, and 280 words Bunaken. This indicates the driving factor for tourist visits to Bunaken Marine Park is the beauty of underwater nature, including the diversity of marine animal species, the natural beauty of the archipelago, and diving activities. In addition, the results of identifying the five words that most often appear in traveler reviews for Tripadvisor's top 10 recommended hotels are 1170 great words, 1222 bunaken words, 1550 resort words, 1613 diving words, and 1711 dive words. This indicates that the characteristics of tourists who have the motive of traveling to Bunaken National Tourism Park have the intention to use resort accommodations around Bunaken and have mobility and facilities to support diving activities. Thus, the output of this study can be used as a recommendation for accommodation service managers to prepare supporting facilities for tourists who want to visit Bunaken National Park.