Abstract
This study aims to determine the analysis of cultural semiotics, sociosemiotic and structural semiotic of poem entitled Pesona Batik. The design of this research was qualitative descriptive research design. The data of this research was taken from a poem entitled Pesona Batik by Uswatun Khasanah. The data was collected through observation, note-taking and library research. Data analysis was performed by data reduction, data presentation, data verification and data interpetation. The meaning implied by the poem was analyzed by cultural semiotic theory. It was found that the cultural element was expressed deeply through the beauty of Batik depicted in the poem. In addition, through structural semiotic analysis, it was also found that words were arranged in the form of phrases and clauses which were easily to be understood. The word meaning found in this poem was more denotative and lexiconic.
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