Abstract
This study aims to determine the effect of customer retention and switching costs simultaneously on the loyalty of Indihome customers at Witel Sukabumi. This research method is descriptive quantitative. The data analysis technique used in this study was multiple correlation, coefficient of determination (R2), multiple linear regression analysis technique and F. The results showed, Adjusted R Square was 0.465 (46.5%). This means that the variation of customer loyalty can be explained by the second independent variable, namely customer retention and switching costs, while the remaining 53.5% (100%-46.5% = 53.5%) is another factor outside the study. In conclusion, customer retention and switching costs have a positive and significant effect on customer loyalty simultaneously.
 Keywords: Customer Loyalty, Customer Retention, Switching Costs
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
