Abstract
The rapid development of fishery products in Indonesia as well as a large contribution to Gross Domestic Product (GDP) especially from sea fishing business, unfortunately still not recognized. The scale of small-scale enterprises and the fisherman's status, mostly fishermen who are related to the fisherman's fish marketing system as a producer, have a weak position compared to the trader or industry as the buyer. This study aims to 1) to know Margin Analysis and Fisherman Analysis Share chain of fish marketing to fishermen and retailers; 2) to know the institutional role involved in the marketing of fishery products in TPI Karangantu. This research was conducted from September to October 2016 at TPI Karangantu Serang Banten. The research method used by collecting from primary data and secondary data with descriptive analysis, marketing margin analysis and Fisherman Share analysis. The results of the calculation of Marketing margin analysis and Fisherman Share analysis from fishermen to retailers in September - November were Bullfish Rp.3.999 and 84%, Bloated Fish Rp.5.483 and 82%, Japuh Fish Rp.2.164 and 75%, Lemuru Fish Rp. 2.444 and 89%, Fish Fly Rp. 2.487 and 90%, Mackerel Fish Rp. 5,063 and 91%, Anchovy Rp. 2,461 and 81%.
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