Abstract
The purpose of this research is to analyze the chrysanthemum supply chain condition by using the framework of developing horticultural product supply chain proclaimed by Asian Productivity Organization (APO) and analyzing chrysanthemum supply chain performance in Gemah Ripah Farmer Group by supply chain members. The research method used is survey method. The method of analysis used is descriptive quantitative method, that is research by way of describing the situation in the field from a number of individuals who are interviewed directly. The respondent technique used in this research is by using purposive sampling method on farmer respondents and snowball sampling for wholesalers, market traders, florist and consumer. The results showed that chrysanthemum supply chains in the Gemah Ripah Farmer Group had not gone well. The target market has a clear target but there are problems in the optimization of supply chain targets, ie farmers are not supported by knowledge about the quality of good chrysanthemum flowers. Measurement of supply chain performance performed by marketing efficiency approach through calculation of margin pemasaan and farmer's share shows that supply chain is quite efficient in executing marketing activities
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
