Abstract
The title of this research is Analysis of Product Variety and Quality of Information on Shopping Interests on the shopee online store site (Study on Employees of PT Reycome Document Solusi in Jakarta). Does the variety of products and quality of information affect the interest in shopping at the Shopee online store site? The purpose of this study was to determine the Analysis of Product Variety and Quality of Information on Shopping Interests.The population in this study were online users, namely employees of PT Reycome Document Solusi in Jakarta who had made purchases on the online Store Shopee site. According to the opinion of the roots, the sample requirements used in this study were 64 people. This research is an associative study using a quantitative approach. This research is categorized as survey research, in which the research instrument is a questionnaire. Validity test using CFA (Confirmatory Factor Analysis Model), using the SPSS application. The results of this study indicate that Product Variety has no significant effect on Shopping Interest on Shopee's online store site with test results (t) of 0.970 greater than 0.05, and information quality has a significant effect on Shopping Interest on Shopee's online store sites with test results (t) of 0.003 is less than 0.05. Thus the Information Quality variable (X2) is the most dominant variable influencing the shopping interest on the Shopee online store site.
Highlights
Belanja secara online atau sering disebut ecommerce memiliki beberapa keunggulan yang dapat dirasakan bagi penggunanya seperti tidak perlu keluar rumah ataupun pergi ketempat belanja, yang sering dibutuhkan hanyalah memesan barang tersebut kemudian barang tersebut akan diantarkan kerumah, kedua keunggulan yang dirasakan adalah hemat waktu dalam membeli dan menghemat bahan bakar untuk berputar-putar dalam hal berbelanja, kita juga dapat mengontrol harga atau membandingkan harga dari beberapa tempat online shop
This is a lower bound of the true significance. a
3. Ragam Produk(X1) dan Kualitas Informasi(X2) secara bersama – sama ada pengrauh signifikan terhadap Minat Berbelanja disitus Online store Shopee (Y)
Summary
Pengumpulan data yang diperoleh melalui sumber-sumber tidak langsung yang dikaitkan dengan topik bahasan dari pihal lain secara tidak langsung, seperti penelitian sebelumnya yang pernah dilakukan, dokumen yang ada kaitannya dengan objek yang diteliti, misalnya: a. Yaitu data yang diperoleh literatur keperustakaan, portal berita, majalah, surat kabar dan sumber lain yang dianggap relevan dengan topik yang dibutuhkan dalam penelitian. B. Jurnal, yaitu data pendukung yang berhubungan dengan penelitian yang membahas berbagai macam ilmu pendidikan serta penelitian yang dianggap relevan denga topik penelitian. C. Internet, yaitu dengan cara mencari informasi-informasi yang berhubungandengan topik penelitian yang diaplikasikan di internet baik yang berbentuk jurnal, makalah ataupun karya ilmiah
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