Abstract
The study aimed to clarify the influence of corporate social marketing programs on consumer knowledge and reputation of the company in creating green behavior Consumerism. The study was conducted to consumers of Starbucks Coffee, in an explanatory study with a sample size of 200 respondents. The analysis was performed descriptively and kausalistik in the form of structural equation models. The findings of this study is that the implementation of corporate social marketing program has a positive impact on consumer knowledge and the company's reputation as a green company. CSM program can create and educate consumers and then engaged consume products more responsibly towards the environment, and ultimately promote the creation of green Consumerism.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
