Abstract
Munggu Village has a natural tourist attraction location which is more centered on the diversity and uniqueness of the natural environment in marine waters, namely coastal landscapes. The purpose of this study is to analyze the potential and development of the Munggu beach tourist attraction and what development plans can be developed and how the development strategy is. In this study, the data that has been collected is processed and analyzed descriptively with a SWOT analysis tool which is a qualitative analysis tool carried out by examining internal and external factors. The main strength of Munggu Beach is the natural and cultural potential that can be used as a tourist attraction and the accessibility to Munggu Beach is good and adequate. While the most prominent weakness can be seen from the large amount of garbage around the beach and parking lots that need to be followed up by the cleaning service or the related village cleaning party.
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