Abstract
This study aims to determine the positioning and factors for marketplace mapping, according to consumer perceptions in South Jakarta. This research method is descriptive. The 140 respondents around South Jakarta, were determined by non-probability techniques (purposive judgment sampling). The data analyzed by multidimensional scaling which involved 5 market places, 7 attributes and 15 indicators. The results of this study indicate that the first position of the marketplace based on the attributes of ease of use, information quality, consumer service, web/application design, process controllability, outcome quality and price is occupied by Shopee, followed by Tokopedia, Bukalapak, Lazada and Blibli.com with eculidean distance: Shopee 0.00; Tokopedia 0.17; Bukalapak: 0.90; Lazada: 3.13; and Blibli: 4.19.
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