Abstract

ANALYSIS OF FARMERS' PERCEPTIONS TOWARD THE ROLE OF COUNSELING IN THE DEVELOPMENT OF PIG FARMING ON AGRIBUSINESS IN GIWAN VILLAGE, TIOM DISTRICT, LANNY JAYA REGENCY. The objective of this study was to determine farmer’s perceptons toward the role of agricultural extension agents in the development of pig livestock agribusiness for breeder’s in Giwan Village, Tiom District, Lanny Jaya Regency. This study used a survey method. Sample of group breeder wasdetermined by purposive sampling and sample of breeders was selected by simple random sampling method. The results of the study showed that: (1) Most pig farmers in Giwan village had good or high perceptions of extension workers in their roles as educators (80%), still have moderate as consultants (75%), as motivators (75%), and as organizers (80%) of farmers in providing counseling in Giwan village. The conclusion of this research was farmers in Giwan village have good perceptions of extension workers in their roles as educators, motivators, and as organizers of farmers in managing pigs' business.Keywords: Agribusiness, Pig Farm, Extension, Giwan.

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