Abstract
Kebun Lebah Simpur (KLS) is one of the locations of Trigona spp bee cultivation which is quite large because it has become a reference for honey bee managers both from domestic and abroad. KLS is located in Lampung Province and has the potential to be developed into an ecotourism destination but the manager has been focusing on the cultivation and marketing of bee products. This study aims to analyze visitor perceptions regarding the management of KLS honey bees to support ecotourism activities. Data collection in this study uses the interview method with a questionnaire tool to visitors based on purposive sampling and in-depth interviews with managers to complete information about the management of KLS. The questionnaire contained questions about visitors' perceptions about KLS management based on the 4A ecotourism factor (attraction, accessibility, amenities and ancillary) with reference to Likert scale assessment. The results were then analyzed descriptively qualitatively. The results of the analysis show that the aspect of attraction is classified as good, while the visitor's perception of the accessibility, amenities and ancillary factors is still relatively neutral so development still needs to be done.
Highlights
Kebun Lebah Simpur (KLS) merupakan salah satu lokasi budidaya lebah Trigona spp yang cukup besar karena telah menjadi rujukan bagi pengelola lebah madu baik dari dalam maupun luar negeri
This study aims to analyze visitor perceptions regarding the management of KLS honey bees to support ecotourism activities
The results of the analysis show that the aspect of attraction is classified as good, while the visitor's perception of the accessibility, amenities and ancillary factors is still relatively neutral so development still needs to be done
Summary
Kebun Lebah Simpur (KLS) merupakan salah satu lokasi budidaya lebah Trigona spp yang cukup besar karena telah menjadi rujukan bagi pengelola lebah madu baik dari dalam maupun luar negeri. KLS terdapat di Provinsi Lampung dan memiliki potensi untuk dikembangkan menjadi suatu destinasi ekowisata namun selama ini pengelola masih berfokus pada kegiatan budidaya dan pemasaran hasil lebah. Hasil analisis menunjukkan bahwa aspek attraction tergolong baik, sedangkan persepsi pengunjung mengenai faktor accesability, amenities dan ancillary masih tergolong netral sehingga masih perlu dilakukan pengembangan.
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