Abstract
Technology and an increasingly developing economy that has an efficient impact on the use of cash. When using cash to transact with a large enough value it becomes inefficient. Crimes such as robbery, theft and counterfeiting cause people to have a fear of storing or carrying large amounts of cash. The purpose of this study was to determine how the influence of service quality, convenience, innovation, and trust on customer satisfaction in using the bank's digital platform. The research sample used was 200 people from Generation Z in Malang City. The research method used is a type of quantitative research with data analysis techniques using logistic regression. The results show that simultaneously service quality and convenience have an effect on customer satisfaction in using the bank's digital platform, while partially innovation and trust have no significant effect on customer satisfaction in using the bank's digital platform. banks need to increase innovation through digital banks they have and provide.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Contemporary Studies in Economic, Finance and Banking
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
