Abstract
Young people was active users of the information technology, especially internet. Even some of them tend to make the internet as a medium of the main support daily activities. These study indicate that internet use among young people, especially college student tend to have a model of its own behavior, making it attractive for further investigation. These study focus on the influence of perceived enjoyment as variables anticedent in the Technology Acceptance Model (TAM). The respondents of these study were college student as internet users in Yogyakarta, the province is considering a student city. These study conducted on 130 respondents. According to the structural analysis with SEM method, shows that perceive enjoyment has a role as anticedent variable on TAM, because those variable has significant effects on variables in technology acceptance model.
Highlights
Young people are active users of the information technology, especially internet
Demographics and motivational variables associated with usage activities: a study of higher education students of Karachi
Technology acceptance model 3 and a research agenda on interventions
Summary
Meilan Sugiarto*a & Retno Widurib aFakultas Ilmu Sosial dan Ilmu Politik, UPN “Veteran” Yogyakarta, Sleman, Indonesia bFakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman, Purwokerto, Indonesia. Analisis perceived enjoyment sebagai variabel anteseden technology acceptance model: Studi terhadap mahasiswa pengguna internet. This article is available at: http://jos.unsoed.ac.id/in dex.php/performance/ar ticle/view/315 or scan this with your mobile device. Studi ini menunjukan bahwa penggunaan internet di kalangan anak muda, terutama mahasiswa cenderung memiliki model perilaku sendiri, sehingga menarik untuk diselidiki lebih lanjut. Tujuan: Penelitian ini berfokus pada pengaruh perceived pleasure sebagai variabel anteseden dalam technology acceptance model (TAM). Metodologi: Responden dari penelitian ini adalah mahasiswa sebagai pengguna inernet di Yogyakarta, provinsi ini sedang mempertimbangkan kota pelajar. Hasil: Menurut analisis struktural dengan motode SEM, menunjukkan bahwa persepsi kenikmatan memiliki peran sebagai variabel anteseden pada TAM, karena variabel tersebut berpengaruh signifikan terhadap variabel dalam model penerimaan tekonologi. Kata kunci: persepsi kesenangan, technology acceptance model, pengguna internet, mahasiswa
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