Abstract
<p><em><span style="font-family: Times New Roman; font-size: medium;">The purpose of this survey is to know the highest and the lowest brand awareness and brand association of fast food restaurant in Jakarta. In-depth interview and questionnaire are the method the research. There were 200 respondents purposively selected.Data analysis using mean and validity and realibility for questionnaire produce the following results: (1) Top of Mind – KFC (2) Brand Recall – McDonald’s (3) Brand Recognition – KFC (4) Brand Equity – KFC (5) Brand Preference – McDonald’s (6) Brand Uniqueness – McDonald’s</span></em></p><p><em><span style="font-family: Times New Roman; font-size: medium;"><br /></span></em></p><p><em><span style="font-family: Times New Roman; font-size: medium;">Key Words:</span></em></p><p><em><span style="font-family: Times New Roman; font-size: medium;"><em>Brand, Brand Awareness, Brand Association, Fast Food Restaurant</em><em> </em><br /><em> <br /> </em></span></em></p>
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
