Abstract
Along with the rapid development of Social Networking Sites (SNS), social media, recently, has become a lifestyle for many people around the world, including in Indonesia. The data in January 2018 showed that in Indonesia out of 132.7 million internet users, almost all (131 million), or up 23% from the data in 2017, were Facebook users with the dominance of 18-24 years old, 35% of whom were the highest active users. The rapid growth of Facebook users annually in Indonesia, especially in the age of students and college students, encourages researchers to conduct many empirical studies of Facebook use among students. There is a tendency for using Facebook continuously to create FAD effects (Facebook Addiction Disorder) among students and can affect the spirit of learning. This study also discusses what is the motivation for using Facebook and seeing the potential for FAD to occur. In this study, an online survey over 375 respondents from several students in Labuhanbatu District was conducted. To explore respondents' motives in using Facebook, respondents were given questions that were divided into the following five motives: social interaction, leisure time, entertainment, friends, and communication. While to look for potential addiction, respondents were given questions using the Bergen Facebook Addiction (BFAD) scale. In getting a connection between the motives for using Facebook and Facebook Addiction, the data was tested by analysis of variants (ANOVA) and partial tests using SPSS software. The results obtained were 65.8% of participants were at a moderate level, while 20.3% were at a low level, and only 13.9% of participants were at a high level. While the most significant motive affecting respondents in using Facebook is the motive to fill the time and motives for communicating.
Highlights
Meningkatnya pengguna internet di seluruh dunia, yang menurut laporan 2018 Q4 Global Digital Statshot dari laman wearesocial.com, telah mencapai 4,176 milyar orang atau 55% penetrasi penduduk di seluruh dunia pada Oktober 2018[1]
There is a tendency for using Facebook continuously to create
what is the motivation for using Facebook
Summary
Meningkatnya pengguna internet di seluruh dunia, yang menurut laporan 2018 Q4 Global Digital Statshot dari laman wearesocial.com, telah mencapai 4,176 milyar orang atau 55% penetrasi penduduk di seluruh dunia pada Oktober 2018[1]. Hal ini juga diikuti dengan meningkatnya jumlah pengguna media sosial aktif yang telah mencapai 3,397 milyar orang atau 44% dari jumlah penduduk dunia. Sedangkan di Indonesia, data pengguna internet pada Januari 2018 telah mencapai 132,7 juta orang atau 50% jumlah penduduk Indonesia, data ini naik 23% dari data tahun 2017[2]. Akan dilihat apakah faktor-faktor tersebut tersebut bisa menjadi gangguan kecanduan Facebook (Facebook Addiction Disorder) dan berpotensi menghadirkan efek negatif terhadap setiap individu terutama pengaruhnya dalam belajar, prestasi akademik, maupun hubungan personal dengan mahasiswa lain[4]. Potensi gangguan kecanduan Facebook dan hubungannya dengan motivasi penggunaannya menjadi tujuan dalam penelitian ini
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