Abstract
This research study aimed to determine the influence of customer value, experiential marketing, trust toward customer satisfaction of Hotel Pondok Tingal Magelang. A sample of this study is 100 customers. The technique used in sampling is purposive sampling. The results of this study showed that customer value, experiential marketing, trust toward customer satisfaction have been effect on positive and significant .Customer value represent most dominant factor in influencing customer satisfaction. Keywords : customer value, experiential marketing, trust, customer satisfaction.
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