Abstract
The development of the business world in Indonesia iscurrently growing rapidly, considering that it has entered the era of globalization so that the business world isrequired to develop rapidly. Consumers prioritize product quality, affordable prices and the company's advertisementsare not excessive. Creating purchase satisfaction is a challenge for entrepreneurs because a buyer is now increasinglycritical in choosing the type of product and must match his expectations. The purpose of this study is to determine:Analysis of the Effect of Product Quality, Price and Advertising on Purchase Satisfaction at PT. Askotama IntiNusantara.“The sampling technique used in this study the author uses the Random Sampling technique (Randomlyon All Consumers) where each member of the population has the same opportunity to be selected as the overallsample, but the sample in this study is the entire population that is sampled .“The results obtained that partially andsimultaneously there is a positive and significant influence between Product Quality, Price, Advertising on Purchase Satisfaction.
Highlights
that it has entered the era of globalization
Creating purchase satisfaction is a challenge for entrepreneurs because a buyer is now increasinglycritical in choosing the type of product
“The sampling technique used in this study the author uses the Random Sampling technique
Summary
Kualitas produk adalah segala sesuatu yang ditawarkan ke pasar untuk mendapatkan perhatian, dibeli, dipergunakan dan yang dapat memuaskan keinginan atau kebutuhan. 4. Secara simultan Untuk mengetahui apakah ada pengaruh Kualitas Produk, Harha dan Iklan terhadap Kepuasan Pembelian pada PT. Berdasarkan penjelasan diatas, maka dapat disimpulkan bahwa kualitas produk adalah keseluruhan barang dan jasa yang berkaitan dengan keinginan konsumer yang secara keunggulan produk sudah layak diperjualkan sesuai harapan dari pelanggan.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
