Abstract
Service quality is an act or service within a company to meet the requirements and all needs are made to meet consumer needs. Perceived price is a consumer's assessment of the price offered whether it is appropriate and reasonable when compared to the quality of the product. Product quality is the capability, advantages, durability and functions possessed by the product. The purpose of this study was conducted to determine service quality, perceived price and product quality on purchasing decisions for Toyota Avanza cars at PTDunia Barusa. The population of Toyota Avanza car buyers and their samples is 120 buyers taken by means of the sampling method. Multiple linear regression is the analytical method used. According to research, consumer decisions to buy goods are influenced by service quality, price perceptions, and product quality
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
